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Why It’s Critical to Brand Your Small Business
November 10, 2015 @ 6:00 pm - 8:00 pm
Most small businesses – indeed most businesses across the board – do not know what a brand is. Nor why it’s important to the start and growth of their business. Further, many businessmen confuse branding and marketing. Mr. Mahoney will explain the significant difference, show why proper brand development is critical to short and long term business success and show them the proper protocol for developing a brand positioning.
Art Mahoney comes to Suncoast Community Capital with a broad background in the fields of marketing and business development. He was president of a company – Morey Mahoney Advertising – that was voted ‘Best Strategic Marketing Company’ in the Denver region for 2 years running and was one of the top 5 marketing agencies in the Denver market. He helped build the agency from $300,000 annual billings to over $25 million. He also owned 7 other small businesses over the years and even owned Clarke Advertising in Sarasota for about 5 minutes.
Following that long for-profit career, Art became a Certified Business Analyst with the Small Business Development Center at State College of Florida for 8 years, did real estate feasibility studies with Michael Saunders in the Dominican Republic and for the past 2 years has worked with Suncoast Community Capital in Bradenton.
Art holds a Bachelor’s Degree in Journalism from Rutgers University and did his Masters at Boston University’s Graduate School of Public Relations and Communication. Art has volunteered as a Branding/Marketing Advisor with several Sarasota area organizations: the Greater Sarasota Chamber of Commerce, the Sarasota Economic Development Corporation, Sarasota’s Jewish Family and Children’s Service and the Senior Friendship Center. Art has also played an important developmental role for the Sarasota Institute for the Ages(a major business development effort based on Sarasota’s unique aging demographics) and is a Board member at The Pines.
Art’s wife Pam Baron is Director of Senior Services at Jewish Family and Children’s Service. They live in Bradenton have 3 grown children and 6 grandchildren.