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The “Lovectomy” When the Customer Journey becomes Personal – Simi Ranajee
July 16, 2019 @ 5:30 pm - 7:30 pm
Don’t miss this fireside chat with Simi Ranajee, CEO IMISCO.
As a leader in messaging in the medical and health innovation field, what happens when unexpectedly you become the patient?
I am claim number 165XXXXXXX. Staring up at the ceiling, I am being wheeled, flat backed and vulnerable, into a surgery I never in a million years expected to be having. So lucky they caught it everyone said. Yet at this moment, I didn’t feel lucky. Instead, all I could think of was why didn’t they paint the ceilings?
I am a female 49-year-old non-smoker (yeah, recreationally in college but does that count?) who was diagnosed with lung cancer. No family history, no symptoms, and no idea. I work in Healthcare specifically Medical Communications and have created many patient journey scenarios for work. Everyone on the team would sit in a room, maybe we would have a patient that had cancer, and ask pointed questions to understand and articulate their journey. Stigma? Fear? Etc. Words only minimize the experience. However, until we perfect the translation of emotion through touch or looking in ones’ eyes—It is all we have. I will say that I know many of my loved ones faced similar emotions as they comforted me. My advice during this entails: welcome all the love you can, use technology and question everything.
Dr. Simi Ranajee is the Founder/CEO of IMISCO. An organization that impacts public health issues collaboratively. Dr. Ranajee brings more than 25 years of experience in the areas of marketing, sales, business development, communication, global client operations and strategy to companies specific ally in health and health IT. She has been employed and consulted with a wide range of clients and industries during various phases of their life cycle from start ups to w ell established organizations.
Her career began at Wyeth (Pfizer) where she was honored to be on the President’s Council and Fast Track Executive program which educated her on all aspects of business. She spent her time rotating between departments to understand how they function and ladder up to the greater goals. Understanding these goals at a board level to execution is necessary for success.
Success in early stage companies have afforded her experiences in fundraising (16 million for AlphaThought revenue cycle) and start up experience through very established organizations such as Edelman(largest PR firm globally) where she was respected as a SME (Subject Matter Expert) an d Thought Leader presenting on industry response on the Trust Barometer for their health and wellness clients.
As a former business owner, she understands the need to articulate the company’s value proposition, then
seeks to expand the client base by understanding additional opportunities. She has repurposed and rebranded core offerings to diversify offerings. At Edelman she developed Edelman Light, to help to create affordable
PR/Marketing services for start up Health Tech companies.
At both Discovery Channel and Performance Health Systems (PHS) the ability to capture data provided the opportunity to analyze and solicit additional data products apart from just the core service offerings.
As President of Healthcare sales at PHS she was responsible for a 510k medical device distributed in 93 countries. She developed tools to message the luxury, medical and consumer market for the same product. Understanding audience segmentation and needs to expand sales to over 100 million.
Dr. Ranajee was instrumental to creating the initial branding and expression of Hx360 the Executive forum for Health by HIMSS and AVIA.